Ghostwriting - forty minutes to a perfect thought piece
Working with a ghostwriter saves you time and money. Here, I explain what the process entails.
You are an expert precisely because you focus on your day job, not fiddling around with commas on a blog for your company’s website.
A ghostwriter’s job is to put your knowledge into compelling words so that you can get on with your work.
Years of interviewing top CEOs for national newspapers taught me how to create an article from a short press conference or a five-minute telephone call.
Today, I use these skills to help businesses of all sizes effortlessly create insight pieces for their websites, LinkedIn Publishing or print outlets.
But what does working with a copywriter - or ghostwriter - involve?
How does ghostwriting work?
These are the steps I take when working with individual experts to produce a 600-800-word article or thought piece. I’ve also included an average of how much of your time it will take (not much).
For me, the process usually starts with your marketing department. We will discuss the intended audience and goals of your thought piece, as well as the company’s brand guidelines and writing style.
Now, it’s your turn:
I will send you a short questionnaire to tease out your thoughts on your chosen subject (click here for advice on how to choose a topic). No need to respond in perfectly crafted English – bullet points are enough. I will also ask you for any supporting material you might have, such as presentations or facts and figures. This gives me enough information to research the topic and refine my questions for step two. Your time - 10 minutes
We carry out a short telephone interview to further flesh out your ideas. This will also give me an idea of your communication style. While writing your piece, I might contact you for the odd fact check. Your time - 20 minutes (a complex topic might need a little longer)
I will send you a completed piece, usually a day or two later. This is your chance to read through, make any changes and ensure you are entirely happy with your piece (we’ll do this twice). Your time - 10 minutes
You will now have a crafted thought piece to show potential clients exactly why they should choose you. That wasn’t so bad, was it?
The above exemplifies just how easy the process can be, but if you would like more time to share your thoughts, that’s fine too.
Get in touch if you have any questions about working with a ghostwriter: mail@emmavickers.com