Building a flagship report for OC&C

OC&C is an international consulting firm that helps the top management of multinational corporations. It asked us to write its flagship FMCG Global 50 report, an important source of PR and press coverage.

Combining OC&C’s data with interviews, we built out the theme of ‘The new abnormal’ in OC&C’s refreshing non-consultancy tone of voice. Applying UX theory, we ensured the report was organised into digestible chunks with graphics representing key points for maximum online readability.